The wisdom we’ve exchanged in a good way
Strengths-based research as ceremony
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The Indigenous Innovation Initiative Impact Evaluation redefined how impact measurement can honour Indigenous ways of knowing.
COYA Productions, through Rooted Action Analysis™ (RAA), supported the I3 team and their innovators to embody their Theory of Change rather than simply document it.RAA invited participants to identify their strengths, values, and living practices — not just their outputs — and to map these to their intended community outcomes. The framework centred innovators as the primary knowledge holders and positioned evaluation as an act of ceremony, reflection, and reciprocity.
Through guided gatherings, visual mapping, and narrative data collection, the evaluation process measured how Indigenous innovation strengthens relationships, builds community capacity, and generates both social and systemic change. By approaching evaluation as ceremony, the project honoured story as data, relationships as evidence, and accountability as love in action.
This work demonstrated that when Indigenous innovators are centred, the measurement of impact becomes an extension of self-determination.
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The OneFeather Impact Report was not a traditional data report — it was an interactive educational platform designed to measure and strengthen understanding among investors and allies about the Indian Act and the enduring impacts of colonization on Indigenous identity.
Instead of asking participants to simply read impact results, the platform guided them through a learning experience that revealed their own level of awareness. Each section began with reflective questions about Indigenous identity, rights, and economic systems, and then provided context about how federal policy — particularly the Indian Act — has shaped access to wealth, citizenship, and self-determination.
As participants progressed, the tool measured growth in knowledge, empathy, and accountability in real time. By blending impact reporting with interactive learning, the report became both a mirror and a map: it showed OneFeather’s measurable social change outcomes while simultaneously deepening investors’ understanding of the systems they are helping to transform.
At its core, this impact report measured not just outcomes, but awakening.
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The SAGE Initiative Learning Harvest was designed to surface and celebrate the lived experiences of the SAGE Cousins — Indigenous women and gender-diverse investors participating in Canada’s first Indigenous women’s impact investing collective.
COYA Productions facilitated a trauma-informed, participatory learning process that blended hands-on financial literacy activities with story-based reflection and in-person dialogue. Rather than surveying or extracting data, we created spaces of right relationship where participants could safely share how their identities, experiences, and values shaped their investment journeys.
Through circle gatherings, guided storytelling, and embodied exercises, we “harvested” learning as a living archive of wisdom — one that acknowledged barriers to financial access while also amplifying confidence, sovereignty, and connection to community wealth.
This approach ensured that financial literacy was not taught in abstraction, but grounded in lived experience, relational accountability, and the shared goal of economic rematriation.
Finding purpose, Sharing voice
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Shine Bootcamp is a professional speaking academy for women who want to level up their communication and become respected speakers in their industries.
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Natves in Teach Find their Purpose and put their gifts into code
Lifting up Indigenous People
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Role Model for Maori Entrepreneurs
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Role Model for Pacific Islanders and Australian First People’s in Digital Entrepreneurship
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Hosted the provincial dialogues on the adoption of the Unitied Nations Declaration for the Rights of Indigenous Peoples in British Columbia for Urban Indigenous Leaders
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VNFC.ca
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Speaker for Rise2025 designed to help 1 million women become entrepreneurs.
Social Impact Entrepreneurship and Impact Investing
Giving people the tools to share their gifts with the world and receive value in return
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Invited by the Telfer School of Management to bring a social impact lens to entrepreneurship education, I co-designed and co-taught ADM 3313 – New Venture Creation (3 units) with Dr. Sandra Schillo. The course guided students through ideation, business modeling, validation, and business planning, while introducing social entrepreneurship frameworks grounded in Indigenous worldviews and values of reciprocity and community care.
I invited Indigenous entrepreneurs and women founders to share their impact models, helping students see how business can serve people, planet, and profit. Through applied learning, students created empathy maps, theories of change, and impact reports that integrated tools like the GIIN framework, UNDRIP, SDGs, ESGs, Indigenous Impact Measurement, and reflections on multigenerational consequences.
This work positioned New Venture Creation as a pioneering model for how business education can foster reconciliation, sustainability, and systems change through values-based entrepreneurship.
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Created the role for Global Indigenous Entrepreneurship at Shopify - connected Indigenous accerators across the world to co-create the conditions for Indigenous Entrepreneurs to thrive
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Beastmode a Business was a collaboration between Shopify and Marhawn Lynch to help Oakland youth launch businesses within 3 days and pitch a panel of industry experts.
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medicinal plant business development program for Northern Tutchone womxn and LGBTQ2s peoples rooted in sharing, caring, teaching, and respect.
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Sage Initiative Specifically designed to build wealth and prosperity for Indigenous womxn and communities by building the skills and capacity needed to make small to medium sized impact investments that have balanced social, environmental, and fiscal returns.
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Telfer School of Management OttawaU: ADM3313P Social Entrepreneurship Education 3rd Year Course Development and Instruction
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Indigenous LIFT Collective Business Development, Community Building, and Marketing for Indigenous Entrepreneurs
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Camosun College Summit Entrepreneurship Slide Lab Partner and Guest Lecturer
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Hosted the Final Pitch for the Fireweed Fellowship providing pitch prep training to 10 Indigenous womxn entrepreneurs
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EntrepreNorth Guest Speaker
Youth Inclusion in Science, Tech, Engineering, and Math
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Science Venture STEM Instructor Training Development and Delivery, Camp Coordinator
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Big Ideas is a week-long summer camp that teaches innovation and entrepreneurship. Based on Business Design curriculum developed at the University of Toronto's Rotman School of Management, Big Ideas is a design-based approach to innovation for kids aged 10-13.
Big Ideas Camp is the product of a collaboration between the Institute for Competitiveness and Prosperity (ICP) the Rotman School of Management at the University of Toronto and Actua, Canada's leading national science, engineering, technology and mathematics outreach organization for youth, to design and deliver this new program. The program is funded with support from the Federal Economic Development Agency for Southern of Ontario, through its Youth STEM initiative.
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Google Codemakers Computer Science Education Training Program Development
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Canada 150 Youth Inclusion in the next 150 years of Innovation with the Perimeter Institute
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Right to Play and Jays Care Foundation First Nation’s Community Leader Training
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Indigenous Innovation Institute (temporary ED)
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I created RnD Media, a video and audio content hub designed to keep Shopify’s global Research & Development teams informed, inspired, and connected. The series showcased stories of innovation, learning, and collaboration across the company, building a shared culture of curiosity and experimentation.
The network included:
Merchant Obsessed – spotlighting how real entrepreneurs run their businesses on shopify so we can stay close to the problem
RnD Camp TV – an episodic adaptation of the onboarding experience that brought the learning journey to life.
RnD Tutorials – peer-led mini-lessons on tools, methods, and best practices available through a slack command.
Campfire Stories (Podcast) – intimate conversations exploring creativity, risk-taking, and purpose in tech shared by our leading employees.
Together, these formats turned internal communication into a global learning ecosystem, strengthening engagement across thousands of employees and embedding storytelling into Shopify’s RnD culture who could work anywhere they wanted.
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Led the development and delivery of Actua’s Indigenous Youth in STEM Outreach Team Training in Yukon, NWT, NU with a focus on reconciliation, diversity and equity and inclusion training for staff.
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At Shopify, I designed RnD Camp, an immersive onboarding experience for everyone entering Research and Development roles, focused on solving real problems for real merchants from day one. The program paired new hires with returning staff who had previously completed the camp, creating a continuous learning loop where employees shared insights across cohorts to strengthen culture and innovation.
To extend its reach, RnD Camp evolved into an episodic TV-style learning series that employees could watch on their commutes—turning internal education into engaging storytelling. The long-term vision was to transform recruitment itself: creating a game-show-style entry experience where candidates could demonstrate curiosity, creativity, and collaboration in action, rather than through resumes alone.
This initiative reimagined hiring and onboarding as a living culture of learning, inclusion, and experimentation.
What People Are Saying about the Wisdom we’ve amplified
“
Jace is an incredibly adept educator, science communicator, and passionate advocate for youth and learning. She has a unique ability to think above simple content delivery, and focus on creating authentic, skill-building opportunities for learners of all ages. Jace is creative, thoughtful, and a pleasure to work with.
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— Greg Dick, Perimeter Institute
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Jace is a highly creative and energetic person who is a real asset to collaborative work. Her ability to think outside the box as well as her ability to connect with others have always impressed me.
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— Sandra Corbeil, Director of Partnerships
Canadian Museums of Science and Innovation
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Jace is amazing. Full stop. Over the years we’ve worked with hundreds of speaker coaches and facilitators. Jace is the real deal.
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— Stef, Co-Founder Shine Bootcamp
“
The workshop was incredibly insightful. I experienced many a-ha moments going through it and think I'm ready to implement everything that I learned on my projects. Thank you!
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— Brittney Oberfeld Head of Social Impact, Shopify

